Day 2 finished. Its been a wild ride so far.

My brain is going at about a million miles an hour. Thinking about problems I can solve, features I can add, updates to 3 projects simultaneously. This is going to be fun!

I'm currently actively working on these 3 projects:

  • blog.proveitsme.io - the public display of my daily journal entries

  • lab.proveitsme.io - entry creator and coaching platform for daily journals.

  • new project - probably will reside on my new domain; churbuilds.com. FYI - chur = cheers / awesome in kiwi speak.

Today I updated lab to give my startup coach a git tool call. Hopefully once I post this, his research assistant AI will query the new projects git repo, read some AI updated docs and write something about it in the annotation he leaves below this post. Either that, or the tool call will fail and I'll be up for another 30 minutes getting it working.

I also set up the scaffolding for the new project. Dependencies installed, test framework setup, git repo created and initial commit pushed! We're making progress.

In marketing news; I started building some Karma on reddit and verified my blog site is being indexed properly. Market first, build Second - that is going to be my motto for this entire project. I think anyone can build something now with AI tooling, but the marketing is (as always) the problem that really needs to be solved.

OK, fingers crossed this posts on the first try and Davis gives me something useful!

Coach Davis  · Shipping & Audience Building

Where You're At
You're two days into a 43-day sprint, and the energy is clearly high. While the scaffolding for Novascan is set up, you're also mentioning updates to two other projects simultaneously. The risk here is diffusing that initial momentum across multiple efforts instead of channeling it directly into shipping Novascan's core loop.

What's Landing
Your "Marketing First, Build Second" motto is landing loud and clear, and you're already putting it into practice by building Reddit karma and verifying site indexing. This discipline, especially before the product is even fully functional, is a significant asset and directly addresses past project graveyards. Recognizing that marketing is the primary problem to solve, even with AI tooling, shows solid self-awareness.

The Real Problem
The real problem right now isn't the technical setup or even the marketing discipline; it's the fragmentation of focus. While the new project scaffolding is progress, mentioning "updates to 3 projects simultaneously" on Day 2 of a launch sprint for a single product suggests a potential for scope creep or a lack of singular dedication to the stated goal. You're building, but across too many fronts for a lean launch.

Market Pulse
The market intelligence confirms your AI-first approach with Gemini Vision is a strong differentiator, positioning Novascan to disrupt legacy players like Sortly by solving the manual data entry problem [1]. The gap for a consumer-priced, AI-powered solution for residential movers is real. However, the threat is getting sidetracked by other projects or features before validating that specific AI-powered core loop for that target user.

This Week's Lever
This week, your single lever is to get magic link authentication working and connect it to the S3 bucket, then generate one QR code for a physical item, take a photo of it, and have Gemini AI process that image into a basic inventory list. This needs to happen for a real, external user, even if it's just a test, to validate the core loop.

References
1. Sortly Pricing and Features: https://www.sortly.com/pricing/

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